Recognizing both the videos we spent all year talking about and the ones we wished more people had gotten the chance to watch on heavy rotation, here are the Billboard staff's 50 favorite videos of Nathan R. Casting kid versions of rap stars has been a bulletproof music video concept for at least 20 years already, but "Bigger Than You" does well not to try to recreate the IRL universe of three of rap's biggest names. Instead, it just lets their teen doppelgangers swag out at study hall for a couple minutes. The invocations feel authentic; even mini-Drake has the combination of light external awkwardness but unmistakable internal resolve that undoubtedly still made the real Young Aubrey one of the popular kids at an early age. Phoebe Bridgers, "Scott Street" dir. Alex Lill. Reik feat. Ozuna, "Me Niego" dir. Nuno Gomes.
100. Missy Elliot, "Throw It Back"
99. Ghostemane, "Gatteka"
Although the most-viewed videos were initially viral videos , such as " Evolution of Dance " and " Charlie Bit My Finger ", the most-viewed videos were increasingly related to music videos. In fact, since Lady Gaga 's " Bad Romance ", every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. Although some of the previously most-viewed videos are no longer listed on the site, reaching the top of the list is still considered a tremendous feat. In November , a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach one million views. An early metric of a video's popularity was the so-called Billion View Club, videos which had succeeded in reaching over 1 billion views since their initial upload. In December , " Gangnam Style " became the first video to reach one billion views. With numerous videos readily clearing one billion views by , more interest has been on two and three-billion views and higher metrics.
Music videos used to be the lifeblood of MTV and pop culture. While videos on YouTube are still wildly popular, the art form has suffered over the past decade as MTV and VH1 have moved away from showing them. Frankly, I miss when music videos were important. Good ones told a story that connected a song's lyrics to the audience through a visual medium. With that in mind, we at The Big Lead wanted to rank the top 50 music videos of all-time. A quick note on the criteria we worked off of. Most importantly, the song had to be good. If a great video was matched with a bad song, what was the point? We also trended towards videos that were different or even groundbreaking. A straight performance video wasn't getting on this list no matter how cool it was.
You know why? Also, " best music videos " is a somewhat valuable search phrase that, over the course of an entire year, pays off with loads of clicks and, probably, some passive revenue from Google ads. But that's a side of the business I don't deal with, so perhaps I should shut my mouth and make content. Everyone lives to serve the algorithms now, so get on board or get off the internet! While the nature of online video production and consumption may have changed, what's stayed the same is plenty of artists and directors continue to collaborate on music videos that deserve your attention. Here are the finest the medium has to offer, so check back regularly or every day, just make sure you close and reopen your browser! In it for the music?